MOD_REWRITE is a module for the Apache Web Server that assists in cleaning up messy-looking URLs like this one: latest blog posts  ...and replacing them with more user-friendly URLS like this one: latest blog posts Advantages of "Friendly" URLs The following are just a few reasons why you should use MOD_REWRITE and/or make the URLs to your website more user-friendly.   Friendly URLS Are Easier For Searc... Read more.